The Secret to an Easier Life

I’m a salesperson.

So are you.

And so is he.

In fact, we’re all salespeople. But probably not in the way that you think.

Everyone is a Salesperson

Whenever you’re representing your employer you absolutely have a ‘sales’ role. Even as an employee who doesn’t speak directly to customers.

But surely we take those hats off when we leave our workplaces?


If we narrow our definition of selling to that which is found in the dictionary:

to transfer (goods) to or render (services) for another in exchange for money; dispose of to a purchaser for a price

then, yes, we usually leave this persona at the office.

What IS Selling?

However, if we really, truly think about what selling is, we would be more likely to accept Daniel Pink’s definition of selling as ‘moving others’.

In his marvelous book, To Sell is Human, he defines it this way:

"Some 1 in 9 workers earns a living trying to get others to make a purchase. More startling, though is what’s happened to the other 8 in 9. They’re in sales, too. They’re not stalking customers in a furniture showroom, but they—make that we—are engaged in what I call ‘non-sales selling.’ We’re persuading, convincing, and influencing others to give up something they’ve got in exchange for what we’ve got."

Now, raise your hand if you might just be doing that MORE at home than at work?

We’re persuading the people in our lives all the time: yes, taking out the trash is a worthwhile exchange for the keys to the family car; we’ll enjoy this film much more than that one; or even, let’s have chicken tonight.

We really are non-sales selling All. The. Time.

Make Your Life Easier by Being More Persuasive

How can we become more persuasive? How can we ensure that those chores are getting done, we’re seeing the films that matter to us, or we’re preparing the meals we want to eat? Let’s stop beating around the bush; how can we make life easier for ourselves?

We learn some sales skills.

This is the new ABC of selling. Always. Be. Curious.

Our lives will run much more smoothly, we’ll be more successful, and we’ll find more happiness if we just remember that it’s not about us. Sure, we’ll get what we want/need in the end, but first we need to ask the right questions and listen, really listen to the answers.

And when we do that BEFORE we put forward our point of view, we’ll find that people are much more likely to be persuaded to our way of thinking. And we’ll have gained some serious relationship building points as well.

I’m thinking this non-sales selling thing is a really good thing.

A way to make our lives richer, more rewarding, and yes, easier.